Take Your Website Back to the Future Website updates can be a huge headache. Anytime you make major design, code or content changes to your website, you run the risk of an unforeseen bug throwing a monkey wrench into your plans. On top of that, you need to be wary of the constant Google search engine algorithm…

Hyperlocal Search Engine Optimization with Wix Hyperlocal marketing is nothing new. In fact, it’s one of the oldest marketing techniques known to man. Picture the billboards you pass on the way to work that advertise local restaurants. That’s hyperlocal marketing. What about the sign on your neighbor’s lawn that the contractor left after finishing up their…

Is Your Keyword Research Costing You Time & Money? Proper keyword research is the basis for all digital marketing. Content marketing, pay-per-click ads, social media marketing — they all begin with putting together a seed list of keywords that makes sense. If you’re not targeting the right keywords in your marketing efforts, you’re not reaching your ideal audience. …

You’re Not Using Hashtags the Right Way The simple fact is your business needs a strong social media presence. Whether you operate a traditional local brick and mortar business or a nationwide conglomerate, there are no more excuses for a poor social footprint. Today’s social platforms help you to connect one-on-one with your customers, strengthen your brand…

Using Answer the Public for Keyword Research We’ve all heard the catchphrase “Content is King” repeated over and over. It’s become the digital marketing mantra of the moment. It makes sense that if we’re targeting a specific audience, then creating useful and compelling content aimed at answering the needs of that audience is the way to go. …

Google URL Submit Tool Has Been Mothballed In July of this year, Google decided to shut down their manual URL submission tool leaving many SEO professionals shaking their heads with one less weapon in their arsenal. It was a favorite hack for website owners looking to get their backlinks indexed quickly. We were able to submit the…

Earlier this year Google announced a significant change in how they will rank websites for mobile searches. As of July 2018, Google will now consider the “site speed” or loading time of your mobile site as part of its ranking algorithm. This aptly titled “Speed Update” will lower the rankings…